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2010 BNP Paribas Open Tournament Program Advertising
Indian Wells Tennis Garden, Indian Wells, California
March 8 - 21, 2010
By The Numbers
-
The 2009 Tournament
- had more than 332,000 attendees over the 14 days
- was televised for more than 2,800 hours in over 200 countries around the world
- had more than 500 local, national and international journalists and photographers onsite covering the tournament
Demographic profile of spectators:
- 5.19 million Americans consider themselves regular players. In 2006, over 24 million Americans played tennis at least once.
- Strong Demographics Tennis fans are highly educated, affluent, and skewed heavily toward business decision makers, doctors and other professionals.
- Gender: 54% men and 46% women
- Age: 74% are between the ages of 35-64 and 26% are between the ages of 18-44
- Education: 84% have at least some college experience. 78% have completed college
- Income: Over 67% have household incomes of $100,000 or more. The median household income figure is approximately $116,000.
- Consumer Loyalty: A Performance Research Study indicates that tennis fans are the second most brand loyal of any sport – they are more likely to buy sponsors’ products (NASCAR is #1)
- A Global Sport: Tennis is the second largest sport throughout most of the world.
Purchase your BNP Paribas Open souvenir today. T-shirts, hats, visors, the popular player towel & more are available now! 
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