Audi has become the Official Car of the BNP Paribas Open, the largest WTA and ATP World Tour combined two-week event in the world, to be held March 9-22, 2015 at the Indian Wells Tennis Garden, it was announced today by Steve Simon, tournament director.
Audi has become a Premier Sponsor of the tournament as part of a three-year agreement that runs through 2017 and will include Audi cars being prominently displayed throughout the grounds. Audi is known as one of the finest German luxury performance cars, which are engineered lighter, and more efficiently, with innovative technology and refined design.
“The BNP Paribas Open and the Indian Wells Tennis Garden are world-class partners and align perfectly with the interests of Audi customers in Southern California and beyond,” said Michael Cagle, Director, Western U.S. Audi of America. “The progressive DNA that drives both Audi and the BNP Paribas Open allows us each to compete at the world class level while delivering an unrivaled customer experience."
“We welcome Audi as the Official Car of the BNP Paribas Open as it pairs one of the foremost automotive companies in the world with the largest WTA and ATP World Tour tournament,” said Simon. “With more than 430,000 fans coming to our event, and millions viewing around the world, our tournament will be an attractive and effective way for Audi to connect with fans and drive exposure for their its brand”
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.