Free Event Offers Food, Games, Photo Opps & Live Entertainment;
Tournament Creates New Partnership Program for Local Businesses
The brand-new BNP Paribas Open “Garden Party,” a free event open to the public that will serve as the official kick-off to Tennis Season in the Coachella Valley, will be held at the Gardens of El Paseo on Friday, January 26 from 3:30 pm – 7:00 p.m., and all fans are welcome to attend.
To celebrate the beginning of several exciting, tennis-filled months in the area, the BNP Paribas Open will be hosting a Garden Party to offer attendees a snapshot of Tennis Paradise. The event – which is part of a larger “Full Bloom” thematic for this year’s tournament – will provide food and beverage from a variety of vendors and activities ranging from a trivia competition to table tennis to lawn games. Fans will also have the opportunity to take their photo with the Official BNP Paribas Open Baccarat trophy. The event will give attendees a preview into the men’s and women’s player fields at the 2018 BNP Paribas Open, and conclude with live music, beginning at approximately 6:00 p.m.
Ahead of the 2018 BNP Paribas Open, taking place March 5-18, 2018, the tournament has launched a brand-new partnership program for local businesses to get involved in the region’s largest sporting event and spread the excitement about Tennis Season in the Coachella Valley. Local businesses are invited to become preferred partners of the tournament, with special benefits and perks for both the merchants and their patrons.
“We’re thrilled to bring this brand-new event to the community in our backyard,” said Philippe Dore, Media and Marketing Director for the Tournament. “Each year, we strive to create new offerings for our incredible fans and look for new ways to engage with the community that supports us. We can’t wait to celebrate the start of Tennis Season with our fans and our partners ahead of what promises to be another fantastic tournament in March.”
This year’s BNP Paribas Open will highlight the world-class tennis players that participate in the event woven into the natural beauty of the desert landscape; as well as the physical attributes of the Tennis Garden – one of the most picturesque venues in all of sports. Ahead of the 2018 event, the site is undergoing a full-scale beautification project that emphasize the lush, green environment that make the Tennis Garden truly feel like a garden blooming to life.
Additional activities and special guests will be announced over the coming weeks.